معرفی
Dr. Huan Yu is a Lecturer in Business Analytics at Southampton Business School, University of Southampton. She serves as a seminar organiser for the Centre for Operational Research, Management Science and Information System (CORMSIS).
- Research interests: Data-driven analytics, Robust optimization, Reinforcement learning, Credit scoring, Revenue management
- Teaching: Credit Risk & Data Analytics (PG), Deep Analytics & Big Data (MBA), previously Data Mining and Social Network Analytics
Current research focuses on applying business analytics methodologies to customer behavior prediction and operational decision-making in pricing, inventory, and credit risk management.
Recent publications address diverse topics including fuel demand forecasting, open innovation performance, online promotion strategies, and sustainable building assessment. Her work bridges operational research with practical business applications.
Supervision includes PhD students in Business Studies & Management across multiple projects.
