معرفی
Hsin-Hsuan Meg Lee is an Associate Professor of Marketing at ESCP Business School, based in London. She specializes in exploring intersections of technology, well-being, and consumer behavior. Her research focuses on how technology impacts consumer well-being, diversity representation in marketing, and evolving brand communication strategies. Meg teaches marketing analytics, research, and socially responsible marketing across postgraduate and executive programs. Prior to joining ESCP, she held roles at the University of Amsterdam and Amsterdam University of Applied Sciences.
Education
- PhD in Marketing, University of Amsterdam
- Master's in Marketing, University of Strathclyde (Distinction)
Research Interests include leveraging technology for ethical marketing practices, analyzing the dual effects of social media influencers on consumer well-being, and promoting diversity in visual marketing. Her work bridges academic rigor with industry applications, particularly in B2B sectors like public transportation, telecom, and pharmaceuticals. Meg's recent research explores AI-driven marketing strategies and the ethical implications of consumer data use.
Articles & Trends highlight themes such as AI in branding, synced advertising's ethical challenges, and skin-tone diversity in marketing visuals. Her work emphasizes balancing innovation with human-centric design principles. Meg also investigates mindfulness practices' paradoxical effects on consumer behavior and corporate prosocial initiatives.
Advisory & Grants involve collaborating with global firms to refine data-driven decision-making frameworks. Her training programs use simulations to enhance managerial analytics skills. Meg actively participates in professional networks like the European Marketing Academy and Academy of Marketing Science, contributing to advancing marketing scholarship.
