معرفی
Hongyan Shi is a Professor of Marketing at the University of Stavanger (UiS), affiliated with the UiS School of Business and the Department of Innovation, Management and Marketing. Her research bridges marketing and operations, focusing on strategic interactions in distribution channels, product innovation, pricing, and consumer behavior.
Research Interests: Her work explores how firms can optimize product design, advertising, and pricing in competitive and uncertain environments. She investigates the role of consumer heterogeneity, inter-firm collaborations (e.g., licensing), and digital transformations (e.g., on-demand product adjustments) on firm strategy.
Publication Trends: Her most recent articles (2018–2021) appear in premier journals such as Management Science, Production and Operations Management, and Journal of Marketing Research, highlighting sustained contributions at the intersection of marketing science and operational decision-making.
Scientific Awards:
- No awards explicitly mentioned in the provided text.
Advising and Grants: There is no publicly listed information on students advised or research grants received in the provided content.
Labs and Research Teams: No specific research labs or teams are mentioned, but her collaborative work with scholars like Baojun Jiang and Nicholas Petruzzi suggests active participation in international research networks.
