Hilde Mobekk

Hilde Mobekk serves as Associate Professor in the Department of Organisation and Management at Oslo Metropolitan University's Faculty of Social Sciences. Her office is located at Pilestredet 35, 0166 Oslo (Office PE523), with contact details including office phone +47 672 36 433 and email hilde.mobekk@oslomet.no. She maintains active academic engagement through Oslo Business School's research groups focused on Organisation and Management.

Her research spans behavioral economics and organizational psychology, with particular emphasis on nudge theory applications in health interventions, decision-making processes, and executive education. Key investigations include social norm influences on hand sanitizer use in hospitals, probability discounting in IT projects, and prosocial behavior patterns in Norwegian 'dugnad' traditions. Her work bridges academic theory with practical organizational implementation through pracademic approaches.

Analysis of her 15 most recent publications reveals strong thematic continuity in behavioral interventions, with increasing focus on digital decision environments (2023-2025) and executive education design (2024). The research demonstrates methodological diversity across field experiments, systematic reviews, and theoretical frameworks, consistently applying behavioral science to organizational challenges in healthcare, fundraising, and professional development contexts.

Mobekk actively disseminates findings through academic publications, research reports, and professional seminars including Fundraisingkonferansen, NITO events, and Prosperastiftelsen breakfast seminars. Her 2021 doctoral thesis 'Influencing choice behavior and improving well-being by applying behavior analysis and behavioral economics' represents a significant foundational contribution to the field.

Current work shows expanding application domains from healthcare settings (2018-2020) toward broader organizational contexts including executive education, fundraising psychology, and digital decision-making. Recent projects emphasize emotional communication in growth contexts and practical implementation challenges in continuing education design.