Hila Lifshitz-Assaf

Hila Lifshitz-Assaf is a Professor of Management at Warwick Business School and a faculty affiliate at Harvard University's Lab for Innovation Science. Her research focuses on the micro-foundations of scientific and technological innovation in the digital age, with emphasis on AI, open innovation, and R&D transformation. She has conducted groundbreaking studies on NASA's open innovation platforms and the impact of AI on healthcare and managerial roles.

Education:

• Doctorate, Harvard Business School
• MBA, Tel Aviv University (magna cum laude)
• BA in Management and LLB in Law, Tel Aviv University (magna cum laude)

Her research interests bridge empirical and theoretical understanding of innovation processes, including crowdsourcing, open source communities, and AI-driven organizational change. Recent work explores how AI tools reshape managerial and clinical decision-making, winning multiple awards including the MISQ Best Paper Award (2022).

Awards:

• Grigor McClelland Award (EGOS 2015)
• Best ASQ Paper (2018)
• MISQ Best Paper (2022)
• Frank Giarrantani Rising Star Award

Teaching & Grants: She teaches Digital Transformation across multiple MBA programs and has received NSF INSPIRE and Industry Research Institute grants. Her consulting background in strategy for telecom and finance sectors informs her work on innovation strategy.

She leads the ISM-Analytics (ISMA) Group at WBS and collaborates globally with institutions like MIT, Stanford, and INSEAD.