Henriette Prast

Henriette Prast is a Full Professor (0.4 FTE) at the Finance Department of Tilburg School of Economics and Management, Tilburg University, where she has been faculty since 2005. She is affiliated with Netspar and serves as a Member of the Senate of the Netherlands since 2005. Her external positions include non-executive board member and chairperson of the audit committee of de Staatsloterij, non-executive board member of AZL pension solutions, and membership in various think tanks for Dutch ministries.

Professor Prast's research spans behavioral economics with policy implications, focusing on personal finance (particularly pensions, aging and retirement), health-related behavior, and sustainability. Her current research examines metaphors in investor communication, gender differences in financial attitudes and behavior, and commitment schemes to help individuals achieve financial and health goals. She ranks among the Volkskrant Top 200 most influential people in the Netherlands since 2008.

Her scholarly output demonstrates consistent productivity with 273 research outputs, showing particular publication intensity between 2010-2011. Her recent work shows interdisciplinary connections between behavioral economics, public health, and policy implementation, with growing emphasis on sustainability applications of behavioral insights.

• #108 in list of 200 most influential people in the Netherlands (2013)
• #2 in top ten of most modest "media economists" in the Netherlands (2013)
• #3 in Mediatop (2006)
• #43 in ESB Poldertop of Dutch economists (2009)
• #52 in list of 200 most influential people in the Netherlands (2011)
• Multiple policy impact recognitions from Dutch ministries

Professor Prast actively contributes to policy discussions through her Senate membership and various advisory roles. Her research has practical applications in pension communication, financial decision making, and health behavior interventions. She has supervised multiple PhD students and research projects, though specific names aren't listed in the provided material. Her work contributes to UN Sustainable Development Goals, particularly those related to economic growth, reduced inequalities, and good health.

She leads research collaborations across economics, psychology, and public health domains, with notable work on cluster randomized trials examining lottery-based interventions for health behavior change. Her research group connects academic insights with practical policy applications through Netspar and various government think tanks.