معرفی
Helen Reijonen is a Lecturer at the Business School of the University of Eastern Finland. Her work focuses on entrepreneurial marketing, public procurement, and strategic orientations in SMEs. She is affiliated with the Marketing and Consumer Behavior Research Group.
Her research explores:
- Public procurement as a driver for SME innovation
- Consumer engagement in waste sorting solutions
- Strategic resource allocation in small businesses
- University-business cooperation models
Recent publications address topics like:
- Workshop-based idea generation for household waste sorting
- Market orientation in public sector procurement
- Digital divides in Finnish accounting firms
She collaborates extensively with researchers like Jani Saastamoinen, Timo Tammi, and Henna Kokkonen.
۰مقاله منتشرشده
Helen Reijonen در سایتهای دیگر
جستوجوهای مرتبط
شاید اینها هم برایتان مناسب باشند
- TTimo TammiUniversity of Eastern Finland · پژوهشگر
- JJani SaastamoinenUniversity of Eastern Finland · استاد
Helén WilliamsKarlstad University · دانشیار- TTaru LehtokunnasTampere University · پژوهشگر ارشد
Jaakko MetsolaLappeenranta-Lahti University of Technology LUT · پژوهشگر- MMarika SilvikkoAalto University · پژوهشگر ارشد