Heidi Straßburger

Prof. Dr. Heidi Straßburger serves as Professor in the Faculty of Business Studies at Düsseldorf University of Applied Sciences, specializing in Marketing and Communication. She teaches core courses in the Business Administration program including Market Research, Consumer Behavior, and Brand Management, with all courses scheduled for in-person delivery in Winter Semester 2025/2026.

Her academic focus centers on practical applications of marketing theory with emphasis on consumer decision processes, brand strategy development, and empirical market research methodologies. She integrates theoretical frameworks with real-world business challenges, particularly in segmentation analysis, image studies, and experimental marketing research.

Professor Straßburger maintains an active thesis supervision program for bachelor's students, requiring analytical rigor and methodological precision. Her supervision process includes structured consultation phases from topic selection to final submission, with preference given to students who have previously taken her courses.

Office hours are available by appointment (Sprechstunde nach Vereinbarung) in Building 3, Room 030 at Münsterstraße 156, reachable via telephone at +49 211 4351-3420 and email at heidi.strassburger@hs-duesseldorf.de.