Bastian Martschink

Prof. Dr. Bastian Martschink is a Professor of General Management with a focus on Data-Driven Marketing and Business Analytics at the Faculty of Business Studies, Düsseldorf University of Applied Sciences. He has held this position since 2022, after a career spanning roles such as Vice President Sales Management and Analytics at Telefónica Retail GmbH (2022), Head of Performance Management, Planning, and Analytics at Vodafone GmbH (2014–2022), and IT Consultant at GOB Software und Systeme (2014). His academic work bridges mathematics and business administration, informed by his PhD in Mathematics (2012–2019) and Master’s in Mathematics and Anglistik from Ruhr University Bochum.

• Office: Room 009, Building 3, Münsterstraße 156, 40476 Düsseldorf
• Contact: +211 4351-3204 | bastian.martschink@hs-duesseldorf.de
• Office Hours: Thursdays 13–14 Uhr or by appointment (via email)

His research specializes in data-driven marketing strategies, enterprise analytics, and data science applications in business, particularly within Industry 4.0 contexts. Teaching modules include Marketing Analytics, Consumer Research, and Analytics in Industry 4.0, delivered across bachelor’s and master’s programs such as Business Analytics and Communication and Multimedia Management.