معرفی
Harald Brege is an Assistant Professor at the Department of Management and Engineering (IEI), part of the Faculty of Science and Engineering at Linköping University (LiU). He is affiliated with the Centre for Business Model Innovation (CBMI) and the Industrial Management division. His research focuses on proactive market strategies, business model innovation, and strategic industry analysis. Key areas include exploring how technical actors influence business models under net neutrality deregulation, analyzing structural dynamics in industries like furniture and wood manufacturing, and developing frameworks for proactive value creation.
Recent work highlights include studies on multiactor touchpoints in customer journeys and the performance implications of strategic groups in manufacturing sectors. His research has been featured in journals such as *Journal of Business & Industrial Marketing* and *Wood Material Science & Engineering*. Notable contributions include a thesis on proactive company development, emphasizing unrealized potential in customer focus and innovation adoption.
Brege collaborates with the CBMI to investigate adaptive business models in societal changes. His academic profile reflects a commitment to bridging research with industry relevance through projects that address contemporary challenges in strategic management and digital transformation.
