معرفی
Brenda Nansubuga is an Assistant Professor at Linköping University's Department of Management and Engineering (IEI), affiliated with the Industrial Management (INDEK) unit and the Centre for Business Model Innovation (CBMI). Her research focuses on business model innovation, sustainable practices in digital economies, and the access economy, particularly in mobility services.
Key research interests include digital technologies for sustainability, service experiences in shared mobility, and consumer decision-making in subscription-based and rental models. Her work bridges academic theory with industry applications, emphasizing practical relevance through collaborations with businesses and organizations.
Recent publications analyze mobility service adoption, subscription models in consumer and business markets, and strategies for sustainable innovation at the base of the pyramid. She actively participates in international conferences, such as the 2023 AMA Winter Academic Conference in Nashville, where she presented her findings.
Her involvement with the CBMI highlights a commitment to advancing business model innovation, while her affiliation with the Department of Management and Engineering underscores her interdisciplinary approach to management and engineering challenges.
