معرفی
Haoyu Liu is an Assistant Professor in Supply Chain Management within the Department of Management at the University of Birmingham's Birmingham Business School. Her academic foundation includes a doctorate in operations management and information systems from the University of Nottingham, funded by the prestigious Deng Yaping Sports Scholarship. Her interdisciplinary research bridges digital transformation, sports industry innovation, and sustainable supply chain management.
Her primary research interests include:
- Service ecosystems
- Sharing economy
- Digital transformation and social media analytics
- Sustainable supply chain management
- Sports live streaming platforms and commerce
Haoyu's scholarly work explores the dynamics of value co-creation, viewer behavior, and impulsive buying in digital sports platforms. Her publications appear in leading journals such as the Journal of Business Research, IEEE Engineering Management Review, and Annals of Operations Research. The articles demonstrate a consistent focus on digital engagement, behavioral analytics, and platform-based service innovation, particularly in sports contexts. Her research is methodologically rigorous and contributes to both academic knowledge and practical strategies for digital sports ecosystems.
She has received the Deng Yaping Sports Scholarship, recognizing excellence in both sports and academic pursuits. Her work has been widely featured in peer-reviewed journals and presented at international conferences, including the International Conference on Operations and Supply Chain Management and the World Conference on Production and Operations Management.
Haoyu actively teaches at both undergraduate and postgraduate levels, with a focus on Supply Chain Design and Performance Management and Digital Business. She is open to supervising PhD candidates, particularly those with elite sports backgrounds, in areas such as sports business management, digital transformation, and big data analytics. She serves as a peer reviewer for top journals including Annals of Operations Research and Information and Management.
Her office is located at the University of Birmingham, Edgbaston, Birmingham, B15 2TT, UK, and she can be reached via email at h.liu.9@bham.ac.uk.
