معرفی
Hanyoung Kim is an Assistant Professor at the Department of Integrated Strategic Communication within the University of Kentucky's College of Communication and Information (CI). His research focuses on health communication, particularly examining the influence of humor, social media dynamics, and interactive formats in public service announcements (PSAs) related to vaccination, environmental advocacy, and health behavior change. He investigates how factors like trust in science, empathy, and psychological reactance mediate message efficacy.
Key research interests include:
- Humor's role in persuasive health messaging
- Social media's impact on health behavior intentions
- Interactive media formats (e.g., carousels, live streaming)
- Cultural barriers to healthcare access for marginalized groups
- Influencer activism and algorithmic communication
His 15 most recent articles highlight trends in vaccine communication strategies, the moderating effects of digital engagement cues (e.g., 'likes'), and the interplay between health media environments and behavioral outcomes. Notably, he explores how conspiracy beliefs and trust in institutions shape responses to health messaging.
No scientific awards are listed. His advising and grant activities remain unspecified in the provided texts. He is affiliated with the Department of Integrated Strategic Communication and maintains an active research agenda in health communication and digital media strategies.
