Hans van Trijp

Prof. dr. ir. Hans van Trijp serves as Chair of the Marketing and Consumer Behaviour Group at Wageningen University, a position he has held since 2001. He concurrently maintained a 15-year part-time affiliation as Senior Consumer Behaviour Scientist at Unilever Research and Development in Vlaardingen, The Netherlands.

His research bridges theoretical disciplines of marketing science and consumer behaviour with practical applications in food and agribusiness sectors. This dual focus has yielded high-impact publications that advance both academic discourse and industry solutions, demonstrating his commitment to translating scholarly insights into real-world contexts.