معرفی
Dr. Hans Risselada is an Associate Professor in the Department of Marketing at the University of Groningen's Faculty of Economics and Business. He holds an MSc in Econometrics (2007) and a PhD in Business and Economics (2012) from the same institution. His research focuses on quantitative marketing models addressing societal challenges, particularly social influence dynamics, sustainability transitions, and consumer decision-making. Risselada has published in top-tier journals like the Journal of Marketing and Nature Communications, and frequently presents at international conferences.
- Education: MSc Econometrics (2007), PhD Business/Economics (2012), both from University of Groningen
- Affiliations: Member of WOinActie, active in academic advocacy against budget cuts
His work bridges theoretical frameworks with practical applications, such as analyzing plastic regulation spillovers or sustainable fashion systems. He advises PhD students on topics like behavioral policy spillovers and fashion consumption. Risselada is also a vocal advocate for responsible marketing practices and system-level approaches to societal change.
Recent articles explore experimental paradigms for consumer movements, sustainability claims' market impact, and longitudinal charity donation patterns. He actively collaborates with organizations like Circolide and Hortus Botanicus in sustainability initiatives.
