Hanne Knight

Hanne Knight is a Lecturer in Marketing and Programme Leader for the MSc Digital and Social Media Marketing at the University of Plymouth's Plymouth Business School (Faculty of Arts, Humanities and Business). She also leads the same programme at HKU Space in Hong Kong. Her research focuses on sustainability communication, particularly the role of digital platforms and AI in combating sustainability misinformation. She recently presented at the EMAC conference and is seeking an AHRC grant to study socio-economic influences on sustainability information engagement. Hanne teaches digital marketing, sustainable business, and innovation, emphasizing practical skills and real-world collaboration through guest speakers and industry projects. Her book Digital Marketing in Practice (2023) is widely adopted, and she has lectured internationally, including at the NSBM Green University in Sri Lanka.

Her academic contributions include over 50 supervised undergraduate and postgraduate students, one completed PhD, and five current PhD students. She restructured the MSc programme into 30-credit modules with two annual intakes, increasing student numbers from 12 to 80 annually. Hanne consults for charities, SMEs, and social enterprises, and serves on multiple organizational boards. Her work aligns with UN SDGs for sustainability and responsible business practices.

Key achievements include a 2023 book launch event attended by industry professionals and students, and her role in shaping digital marketing education through innovative programme design.