Hanna Rautajoki

Hanna Rautajoki is a University Lecturer at the Unit of Social Research within the Faculty of Social Sciences at Tampere University. Her academic focus revolves around discourse analysis, political communication, and qualitative research methodologies. Her work explores how narratives and positioning shape political rhetoric, media interactions, and societal identity construction.

Her research interests include analyzing the dynamics of political discourse in TV discussions, parliamentary debates, and digital platforms. She investigates topics such as populist rhetoric, EU policy negotiations, and the role of embodied gestures in activism. Her studies often bridge theory and practice, emphasizing the interplay between language, power, and societal structures.

Recent studies highlight her engagement with contemporary issues like the framing of solidarity in post-Brexit EU debates and the use of small stories in policy-making contexts. Her work contributes to understanding how discursive tools construct societal norms and political legitimacy in both traditional and digital media landscapes.

Rautajoki’s research employs qualitative methods such as discourse analysis, ethnography, and narrative theory. She is actively involved in the Unit of Social Research, contributing to projects that examine the evolving nature of public discourse in global and local contexts.