Günter Valjak

Honorary Professor Günter Valjak holds the Chair in Event Management at the Faculty of Economics and Social Sciences, Osnabrück University of Applied Sciences. He has over four decades of professional experience in event management and tourism, including leadership roles at venues like the Philips-Halle Düsseldorf and the Osnabrück Veranstaltungs- und Kongress GmbH. His expertise spans convention center operations, business events strategy, and economic impact analysis of tourism facilities.

Research Interests:

• Event industry dynamics and market trends
• Economic effects of tourism infrastructure localization
• Strategic management of event networks and partnerships
• Financial frameworks for public cultural facilities

Key Projects: Conducted influential studies on event clusters (e.g., Neubrandenburg, Dresden) and facility localization impacts. Advised municipal projects including the Haifischzentrum Kuhlhof and Bad Rothenfelde event capacity analysis. Publications focus on translating practical industry insights into academic research.

Professional Contributions: Active in executive education for event managers and serves as a consultant for venue planning and strategic initiatives in the tourism sector.