Günter Bitsch

Prof. Dr. Günter Bitsch is a faculty member at ESB Business School of Reutlingen University, Germany. He serves as Deputy Dean of the Faculty NXT Sustainability and Technology and Pro-Dean of Finance. His academic expertise lies in digital transformation in industrial contexts, particularly focusing on hybrid decision support systems, cyber-physical production systems, and digital shopfloor management.

• PhD in Business Intelligence and Manufacturing Execution Systems from University of Siegen (2010)

His research integrates artificial intelligence, machine learning, and Industry 4.0 technologies into production systems. He leads projects like accelerateKI and FTSsharing, and his work emphasizes explainable AI applications in manufacturing, human-robot collaboration, and adaptive control systems. Recent publications address:

• Explainable AI frameworks for root cause analysis
• Image segmentation for gear tooth alignment
• Economic evaluation of AI projects in CNC manufacturing
• Human-centric workforce dispatching models
• Dynamic adaptation in cyber-physical systems

Prof. Bitsch's work bridges academic research with industrial practice through his co-founded company becos GmbH, where he applies his expertise in smart manufacturing solutions.