معرفی
Güliz GER is a Professor at Bilkent University, Turkey (since 1986) and a Researcher at SKEMA Business School's Marketing Interactions Research Center in Lille, France (since 2018). Her primary discipline is Marketing with a focus on consumer culture, ethnography, and global-local market dynamics.
Education:
- Ph.D. in Marketing, Northwestern University, USA (1985)
- Master in Marketing, Middle East Technical University, Turkey (1977)
- BSc in Psychology, University of Illinois at Urbana-Champaign, USA (1974)
Research Interests: GER explores intersections of global and local consumption patterns, ethnographic methodologies, religious influences on marketing (e.g., Islamic marketing), historical consumer practices (e.g., Ottoman coffeehouse culture), and stigmatized practices like veiling becoming fashionable. She emphasizes context-driven research and decolonizing marketing perspectives.
Her articles analyze topics like decolonizing marketing frameworks, emotional economies of everyday objects, and cultural critiques of consumption. Her work bridges anthropology, sociology, and marketing theory.
Awards/Grants: No scientific awards explicitly listed in the text.
Advising & Labs: GER has advised students (names unspecified) and collaborates with SKEMA's Marketing Interactions Research Center. Her visiting appointments include the University of Southern Denmark (2017–2020).
