معرفی
Guy Maynart serves as an Affiliate Professor at ESCP Business School's Paris Campus, specializing in Management Consulting, Consulting Dynamics and Practices, and Sociodynamics. He operates at the intersection of academic instruction and practical business strategy implementation across European markets.
- Graduate of ESCP Business School
- Former Vice-CEO of OFUP
- Current leader of The WhyLab focusing on strategic innovation
- Member of PROGINOV Conseil Supervisory Board
- Active sponsor of Réseau Entreprendre Paris
Professor Maynart's research interests center on practical applications of management theory in corporate environments. His expertise spans organizational restructuring during market transitions, digital performance measurement systems, and sociodynamic approaches to business challenges. He bridges academic frameworks with real-world consulting practices, particularly in European SME contexts and startup ecosystems. His work emphasizes actionable methodologies for business adaptation and innovation.
Professor Maynart has developed the Digital Barometer system currently deployed across 200 French agencies of a national bank to measure corporate digital performance. His practical research focuses on translating theoretical management concepts into implementable business solutions.
Through The WhyLab and PROGINOV Conseil, Professor Maynart actively mentors entrepreneurs and provides strategic guidance to startups. His coaching focuses on innovation strategy and venture capital positioning, supporting emerging businesses through Réseau Entreprendre Paris.
Professor Maynart leads The WhyLab initiative focused on strategic innovation and startup development. His professional network includes active participation in PROGINOV Conseil's supervisory board and sponsorship of Réseau Entreprendre Paris, where he directly supports early-stage entrepreneurs through coaching and strategic guidance.
