Gustavo Calatrava

Gustavo Calatrava serves as Professor of Management Practices in the Commercial Management department at IAE Business School, where he has been a core faculty member since 2007. He currently directs the Master in Management (MIM) program and previously led the Online MBA (2020-2024). His international academic footprint includes visiting professorships at IEEM (Uruguay), ESPOL (Ecuador), ESAN (Peru), and IPADE campuses across Mexico.

His educational foundation comprises a Bachelor's in Business Administration from Pontifical Catholic University of Argentina (UCA) and an Executive MBA from IAE Business School. As a trilingual professional with over 35 years of industry experience spanning B2C, B2B, and service sectors, he has managed 50+ brands and executed 250+ product launches.

Professor Calatrava's research centers on marketing, sales, and personal communication, emphasizing practical business applications. His work bridges academic theory with real-world execution, particularly through award-winning business cases that dissect communication efficiency in brand management and sales effectiveness. This applied focus stems from his extensive background implementing 100+ advertising campaigns and navigating complex market dynamics.

His scholarly contributions include the 2023 publication 'The added value of efficient communication,' reflecting ongoing engagement with contemporary business challenges. While comprehensive publication lists aren't public (with pre-2009 works excluded from available records), his case-writing output through CLADEA and NACRA demonstrates consistent academic productivity.

As an active editor for both CLADEA and NACRA, he shapes case-based pedagogy across the Americas. His leadership in directing IAE's major degree programs indicates strong institutional support and active program development responsibilities, though specific grant funding isn't detailed in available materials.

Professor Calatrava's award-winning business cases—while lacking named awards in public sources—highlight his impact on management education. His unique value proposition combines deep industry experience with academic rigor, offering students insights from managing 50+ brands across diverse markets and cultural contexts.