Guillermo Avila-Saavedra

Guillermo Avila-Saavedra is a Professor in the Media and Communication department at Salem State University, College of Arts and Sciences. His academic work focuses on media representation and identity construction, particularly analyzing how mass media perpetuates hegemonic discourses around race, gender, ethnicity, sexuality, and social class.

• PhD in Mass Media & Communication from Temple University
• MA in Advertising from Michigan State University
• BA in Management from Catholic University, Quito, Ecuador

His research explores intersections of media, identity, and power structures. Recent publications analyze gender representation in political narratives, racialized masculinity in Disney media, and transnational media consumption patterns. His work appears in journals like Media, Culture & Society and Mass Communication and Society.

He actively contributes to institutional governance through roles on the SSU Curriculum Committee and as a Faculty Fellow for Latinx Student Success. His teaching includes courses on media literacy, gender/communication, and critical media analysis.