Guido Grunwald

Prof. Dr. Guido Grunwald is a Professor of Business Administration specializing in Marketing and Market Research at the Faculty of Management, Culture and Technology, Osnabrück University of Applied Sciences (Campus Lingen, Germany). With a doctorate in economics from the University of Osnabrück (2008) and prior academic roles at the University of California Riverside, he bridges theoretical expertise with practical insights from his work in EU regulatory frameworks and BMBF-funded innovation projects.

• Research Interests: Focus on sustainability transformation in higher education institutions, relationship marketing, stakeholder integration in sustainable partnerships, crisis management in CSR contexts, and sustainable buyer behavior analysis.
• Academic Leadership: Active member of the Academy of Marketing Science (AMS) and American Marketing Association (AMA), with editorial roles at Organizations and Markets in Emerging Economies and peer-review contributions to journals like Journal of Marketing Communications and Strategic Change.
• Awards: Recognized with two practice-oriented promotion awards for applied research in sustainability and marketing.
• Publications: Over 100 peer-reviewed articles in journals such as Journal of Cleaner Production, Corporate Reputation Review, and Sustainability Science, alongside 10 monographs on sustainability marketing and relationship-oriented strategies.