Guido Call

Guido Call serves as Professor of Business Administration, especially Marketing, in the Department of Economics at Aachen University of Applied Sciences since 2002. Previously, he held professorial positions at Heilbronn University of Applied Sciences (2000-2002) and served as in-house Marketing Consultant at BASF Ludwigshafen (1996-2000), with earlier experience as Assistant at RWTH Aachen's Chair of Corporate Policy and Marketing (1992-1996). Contact details include office E230 at Eupener Straße 70, Aachen, email call@fh-aachen.de, and phone +49.241.6009 51912.

His academic credentials feature:

• Doctorate (1996) from RWTH Aachen University on 'Development and Market Launch of New Products' (published by Gabler Verlag)
• Business Administration studies at RWTH Aachen University (1987-1992) including International Management studies at Rijksuniversiteit Limburg (1990)

Research focuses on Marketing with specialization in new product development, market launch strategies, and Media Management, integrating practical industry experience from BASF into academic frameworks. His work emphasizes bridging theoretical marketing concepts with real-world business applications.

No scientific awards are documented in the source material. He has supervised bachelor's theses in business administration and marketing fields, though specific student names aren't listed.