Greta Navarro Magaña

Greta Navarro Magaña serves as a Lecturer at the Faculty of Communication and Social Sciences, teaching courses in Audiovisual Advertising, Coolhunting, Personal Leadership and Development, Interactive Advertising, Retail Marketing, and Digital Communication modules for the Expert in Agri-Food Communication program and Transmedia Communication for newsrooms.

She is currently pursuing her doctoral degree in Communication with research focused on women's image stereotypes from the 1950s through contemporary audiovisual media, self-image phenomena, novelty-trend-fashion dynamics, and individual-social network relationships. Her academic work bridges theoretical frameworks with practical industry applications in digital environments.

Navarro Magaña's research demonstrates strong interdisciplinary connections between Gender Studies and digital marketing domains. She investigates how social media technologies shape self-perception and consumer behavior, with particular expertise in trend forecasting methodologies and transmedia storytelling applications. Her conference participation in digital health communication further highlights the breadth of her scholarly engagement across communication subfields.