Gregg Latterman

Gregg Latterman is the Executive Director of the Zell Lurie Institute and holds the academic rank of Clinical Assistant Professor of Entrepreneurial Studies at the University of Michigan. He specializes in teaching courses such as 'Digital Innovation in the Entertainment and Media Industries' and 'The Modern Music Business.'

• Education:
• BA, Michigan State University
• Masters in Psychology, University of Pennsylvania
• MBA, Northwestern University (1996)

His research and teaching focus on entrepreneurial strategies within creative industries, including digital media innovation and modern music business models. He has contributed to academic initiatives highlighted in recent faculty news, such as the 2023 announcement welcoming new professors to the institution.

As Executive Director of the Zell Lurie Institute, he oversees programs fostering entrepreneurship education and innovation.