معرفی
Greg Hoffman is a Pro Tem Instructor in the Sports Product Management program at the University of Oregon's Lundquist College of Business. He is a globally recognized brand leader with over 27 years of experience at NIKE, where he held senior marketing, design, and innovation roles. His leadership was pivotal in shaping Nike's focus on equality and empowerment through sport. Hoffman is a frequent speaker on branding and innovation, and his work has earned accolades from major industry publications.
Research & Expertise: Hoffman's professional expertise spans brand strategy, sports marketing innovation, and inclusive leadership. He emphasizes themes of equality and empowerment, informed by his roles on the NIKE Black Employee Network Leadership Team and NIKE Foundation Board of Directors. His teachings integrate real-world insights from over two decades at NIKE, including leadership during pivotal moments for the brand.
Awards & Recognition:
- Fast Company's Most Creative People in Business
- Business Insider's 50 Most Innovative CMOs
- AdAge's Branding Power Players
Current Roles: Hoffman serves on the boards of Summit Impact and the Minneapolis College of Art and Design while contributing to academic programs that bridge industry practice and academic theory.
