Greg Braun

Greg Braun is a Lecturer at the Department of Communication and Media, University of Michigan. He holds a Masters of Communication Management from the University of Southern California, a BFA in Advertising & Design from Art Center College of Design, and a BA from the University of Oregon’s School of Architecture & Allied Arts.

His professional career includes roles as the retired Global Chief Creative Officer at Commonwealth/McCann, where he led campaigns for major brands like Chevrolet, Toyota, Starbucks, and Microsoft. His work has been featured in high-profile events such as the Super Bowl, FIFA World Cup, and Oscars, earning recognition from Cannes, the One Show, and Clios. He co-authored Shareworthy: Advertising That Creates Powerful Connections Through Storytelling with Distinguished Professor Robin Landa, published by Columbia University Press.

Braun’s research interests focus on storytelling in advertising, creative strategy, and the intersection of design and brand communication. His awards reflect his contributions to advertising excellence, including MoMA’s Permanent Collection acknowledgment and Emmy Awards judging experience.