معرفی
Dr. Grant Van Ulbrich is a Visiting Professor at Cranfield School of Management, UK, with dual roles as a senior sales executive at Royal Caribbean Group and founder of SCARED SO WHAT Ltd. His career spans 20+ years in cruise industry sales leadership, military service (US Navy), and academic contributions. He holds unique credentials including the first Doctor of Professional Studies in Sales Transformation from Middlesex University.
- Education: MSc Leading Sales Transformation (Consalia Sales Business School), Doctor of Professional Studies in Sales Transformation (Middlesex University)
Research focuses on Sales Transformation, Change Management, and Personal Change Management (PCM) model development. He pioneered luxury retail sales centers onboard cruise ships ($700M+ annual revenue) and established the cruise industry's first Diversity & Inclusion office.
Publications emphasize organizational change methodologies and sales leadership, with recent works in the International Journal of Sales Transformation.
- Awards: F.F.I.S.P., F.ITOL Fellowships, I.L.M Certification
Teaches Strategic Sales Leadership and Negotiation programs while advising executive education programs. Leads SCARED SO WHAT research initiatives focused on personal and organizational change management.
