معرفی
Dr. Goran Smith is an Honorary Senior Principal Research Fellow at the University of Sydney Business School and a senior researcher at RISE Research Institutes of Sweden. He holds a PhD from Chalmers University. His work focuses on digital innovations driving sustainability transitions in transportation systems, particularly Mobility-as-a-Service (MaaS). He also serves as a regional developer at Region Västra Götaland, leading MaaS strategy development to reduce car dependency in transport systems.
Education: BSc, MSc, Licentiate, and PhD from Chalmers University of Technology.
Research interests include sustainable mobility systems, governance of emerging transport technologies, and policy frameworks for integrating MaaS into urban planning. His publications analyze MaaS adoption challenges, governance models, and their impact on reducing car-centric transport systems. He collaborates globally, including with the Institute of Transport and Logistics Studies at Sydney.
Key research trends in his work emphasize public-private collaboration dilemmas, user behavior in MaaS trials, and cross-border policy insights from Nordic countries. His work bridges academia, industry, and government to advance sustainable transport solutions.

