Godfried Adaba

Dr. Godfried Adaba is a Lecturer in Business Analytics at the Royal Docks School of Business and Law (RDSBL) at the University of East London. He holds a PhD in Information Systems from Birkbeck, University of London, and an MSc in Computer and Systems Sciences from Stockholm University. A Fellow of the Higher Education Academy (FHEA), his teaching focuses on MBA Business Analytics and Applied Business Analytics, emphasizing practical skills in data analytics and visualization tools. His research interests span business analytics, information systems management, ICT4D, and social media, with a focus on leveraging technology for business decision-making and development in emerging economies. He investigates how social media impacts consumer behavior and organizational communication, aiming to enhance strategic goals through digital platforms.

Dr. Adaba's research highlights include studies on national culture's impact on IT alignment in multinational corporations, e-government benchmarking in Ghana and Tanzania, and the role of mobile money in well-being. His recent work explores social media influencers' effects on consumer purchase intentions. He has published in journals like Information Systems Management and Electronic Journal of Information Systems in Developing Countries.

Scientific Awards:

• Fellow of the Higher Education Academy (FHEA)

Advising & Grants:

No specific advising or grants are detailed in the provided texts, though his research activities suggest active involvement in collaborative projects.

Labs/Teams:

Labs or teams are not explicitly mentioned, but his work aligns with institutional priorities in business analytics and ICT4D initiatives at UEL.