Girish Ramani

Professor Girish Ramani is a faculty member at American University's Kogod School of Business in the Department of Marketing. He teaches courses across undergraduate and graduate marketing programs with a focus on analytical approaches to marketing challenges.

His educational background includes:

• Ph.D. in Marketing from the University of Connecticut
• MBA from the Indian Institute of Management
• BS in Mechanical Engineering

Professor Ramani's research focuses on the intersection of traditional marketing theory and data analytics, with particular expertise in digital marketing strategies and customer management. His unique background combining engineering and business creates a distinctive perspective on marketing problems.

He has published research in premier marketing journals including the Journal of Marketing, the Journal of Interactive Marketing, and the International Journal of Research in Marketing, establishing himself as a contributor to marketing scholarship.

Professor Ramani teaches courses including New Product Management (MKTG-471/671), Data Driven Marketing & Customer Management (MKTG-661), Marketing Analytics (MKTG-662), and Digital Marketing Strategy & Analytics (MKTG-663), with offerings scheduled through Fall 2025.