Guido Tirone

Guido Tirone is an Associate Professor of Practice in Marketing at the Jindal School of Management (JSOM), University of Texas at Dallas. He teaches courses such as MKTG 6352 (Marketing Web Analytics and Insights) and MKTG 6V99 (Understanding the Marketing Data Ecosystem). His research focuses on Web Analytics, Machine Learning applications in marketing, and Customer Insights.

• Education:
• MBA from SMU Cox School of Business (2018)
• MSc from Bocconi University, Milan, Italy (2012)
• BA from Università Cattolica del Sacro Cuore, Rome, Italy (2018)

His work integrates quantitative methods with marketing strategy, emphasizing data-driven decision-making. No specific grants, awards, or lab affiliations are mentioned in the provided text.