Gina Poncini

Gina Poncini serves as Associate Professor in the Humanities and Social Sciences school at Zayed University (Abu Dhabi), where she maintains an active research agenda bridging linguistic theory and business applications. Her scholarly profile demonstrates sustained contributions to specialized discourse analysis with international recognition.

Education:

• PhD in Business Communication, University of Birmingham (UK), 2002 (Thesis: Business Relationships and Roles in a Multicultural Group: An Investigation of Discourse at an Italian Company's Meetings of its International Distributors)

Her research centers on discursive practices and evaluative language in professional contexts, with concentrated expertise in intercultural business communication, financial discourse, and agro-food industry communication—particularly the wine sector. She examines how language constructs meaning in multicultural business meetings, CEO communications, promotional materials, and digital platforms, consistently connecting theoretical discourse analysis to practical business applications. This work reveals her signature approach of analyzing power dynamics and identity construction through linguistic choices in specialized genres.

Analysis of her publication trajectory shows evolving focus from traditional business meetings (2002-2004) toward digital communication genres (podcasts, blogs, websites) and industry-specific contexts (wine, tourism, finance) after 2005. The wine industry emerges as a persistent thematic thread, with 4 publications explicitly addressing viticulture communication across different media and cultural contexts.

Scientific Awards:

• Distinguished Publication on Business Communication Award (Association for Business Communication, 2005) for Discursive Strategies in Multicultural Business Meetings

While no current students or grant projects are specified in available materials, her pedagogical contributions appear through publications integrating research into teaching methodology. Her collaborative work with scholars like Garzone, Gotti, and Hiris indicates participation in international research networks focused on business communication ethics and multimodality. No laboratory affiliations or team structures are documented in the provided sources.