Gerald Petz

Gerald Petz is Professor at the Digital Business Institute, focusing on digital transformation and computational analysis of user-generated content. His research develops methodologies for opinion mining, sentiment analysis, and evolutionary algorithms applied to business intelligence. Current projects investigate persuasive chatbot interactions, consumer response modeling, and reputation management in digital environments.

He leads multiple applied research projects including SENOMWEB and OPMIN 2.0, developing tools for analyzing social media data and customer feedback. His work connects computational linguistics with business applications, particularly in service recovery and consumer psychology domains.

Teaching activities include seminars on search optimization for e-commerce and implementing accessible web content management systems. He regularly presents research at international conferences on digital business transformation and computational social science.