Georgia Katsifaraki

Georgia Katsifaraki is a Lecturer in Research Methods and Data Analytics at the University of Central Lancashire Cyprus (UCLan Cyprus), serving as Course Leader for the MBA Distance Learning Programme. She holds a PhD in Business Administration from the University of Cyprus (2022) and a Master of Business Administration (2013). Her academic career includes roles as Adjunct Lecturer at the University of Nicosia and CBS College, and Postdoctoral Researcher at the KIOS Research and Innovation Centre of Excellence.

Education:

• Postdoctoral Research Fellowship, KIOS Research Centre (2024)
• PhD in Business Administration, University of Cyprus (2022)
• MBA, University of Cyprus (2013)
• MSc in Electronic Automation and Informatics, National & Kapodistrian University of Athens (2005)
• BSc in Informatics & Telecommunications, National & Kapodistrian University of Athens (2001)

Research Interests: Her work focuses on Research Methods and Data Analytics, Service Science (especially Digital and Mobility Services), Dynamic Pricing, Value Co-Creation, and Customer Engagement. She actively contributes to fields like Intelligent Transportation Systems and strategic marketing in service ecosystems.

Grants & Funding:

• HORIZON 2020 TEAMING call (Postdoctoral Researcher, 2022-2024)
• EUROEMP ERC Programme (Research Fellow, 2017-2019)

Awards: Recipient of the Evagoras Scholarship (2019-2021), Wargaming.net Award (2017), and top MBA honors (2012-13). She has also authored/co-authored influential publications in journals like Journal of Interactive Marketing and Journal of Business Research.

Labs & Collaborations: Member of the KIOS Quality Assurance Committee and the Scientific Committee for EWGT conferences. Affiliated with IEEE Intelligent Transportation Systems Society and the Cyprus Marketing Academy.