Georges Akiki

Georges Akiki is a Lecturer in Marketing at EDHEC Business School, specializing in research areas such as National Culture, Religiosity, and Relationship Quality. His work bridges cultural studies with marketing dynamics, focusing on how religious influences and cross-cultural interactions shape consumer relationships.

• Expertise: National Culture
• Expertise: Religiosity
• Expertise: Relationship Quality

As a faculty member in the Marketing discipline, he contributes to advancing theoretical and practical understanding of cultural impacts on marketing strategies.