معرفی
George Kassinis serves as a Professor in the Department of Business Administration and Public Administration at the School of Economics and Management, University of Cyprus, where he maintains an active research agenda at the intersection of business strategy and environmental sustainability. His position reflects his significant contributions to understanding corporate responses to ecological and social challenges.
His academic foundation includes:
- PhD and MA from Princeton University (1997, 1995)
- Master in City Planning from MIT (1992)
- AB in Economics and BS in Urban and Regional Studies from Cornell University (1990)
Professor Kassinis's scholarly work spans critical contemporary domains:
- Sustainability Strategy: Developing frameworks for integrating environmental considerations into core business operations and competitive positioning
- Greenwashing Dynamics: Pioneering research on how perceived environmental misrepresentation affects customer satisfaction, market performance, and stakeholder trust
- Extractive Industries Governance: Analyzing legitimacy challenges and partnership strategies in resource-intensive sectors
- Circular Economy Implementation: Investigating industrial ecology applications and closed-loop systems in business contexts
- Organizational Change Processes: Exploring paradoxical tensions and visual metaphors in transformation initiatives
- Stakeholder Engagement Mechanisms: Demonstrating how relationship management creates tangible business value
His publication trajectory (2012-2024) reveals increasing focus on empirical verification of greenwashing consequences and strategic responses, with notable contributions in Journal of Management Studies and Journal of Business Ethics. Recent work establishes causal links between environmental misrepresentation and financial performance while examining contextual factors like capability reputation that moderate these effects.
His professional recognition includes:
- ODC Division Best Paper Award (2016) for "Paradoxes of Change" at the Academy of Management conference
While the available documentation confirms his faculty status and research output, it contains no information regarding graduate student supervision, external research funding, laboratory facilities, or collaborative research teams. His contact details indicate ongoing institutional affiliation through email kassinis@ucy.ac.cy and university extension +357 22893609.




