Georg Hauer

Prof. Georg Hauer is a Professor and Dean of Faculty B at the University of Applied Sciences Stuttgart, and Director of the Stuttgart Business School. He specializes in Corporate Management and Controlling, with a focus on digital transformation, leadership in multicultural environments, and innovation strategies. His research bridges theoretical frameworks with practical applications in business analytics, organizational change, and sustainable mobility.

Research interests include exploring the impact of Industry 4.0 on corporate communication, leadership effectiveness in turbulent environments, and employee engagement in remote work settings. He has published extensively on topics such as open innovation partnerships, digital marketing challenges, and the adoption of electric vehicles in Germany.

His work emphasizes interdisciplinary approaches, addressing challenges in marketing-sales collaboration, tax planning methodologies, and performance measurement frameworks for service-oriented businesses. As an academic leader, he oversees the strategic direction of Faculty B and the Stuttgart Business School’s educational programs, including the Bachelor of Business Administration and Master’s in General Management.

Notably, his publications span over three decades, from foundational studies on corporate taxation (1994) to contemporary analyses of homeworking dynamics (2025). While no specific awards are listed, his prolific output reflects sustained academic contribution to business education and practice.