معرفی
Geoffrey Durso is an Assistant Professor of Marketing at the Driehaus College of Business at DePaul University in Chicago. Prior to this role, he served as a postdoctoral research fellow at Vanderbilt University.
- Education: PhD (2018) and MA (2013) in Psychology from The Ohio State University
- Dual BS degrees (2011) in Psychology and Marketing from Indiana University
His research focuses on social and consumer psychology, particularly how individuals process ambivalence, manage expectations versus reality, and experience pharmaceutical effects on evaluations. His work appears in top journals such as Psychological Science and Journal of Personality and Social Psychology, and has received awards including the National Science Foundation Graduate Research Fellowship. Durso also teaches courses in consumer behavior, pricing strategy, and digital marketing, winning teaching awards at Ohio State University.
Media outlets like The New York Times, BBC, and NPR have covered his research. He collaborates with scholars including Richard Petty and Baldwin Way, and his work explores interdisciplinary intersections of psychology, marketing, and pharmacology.
