Geoff Baum

Geoff Baum serves as the Chief Mentor and Executive Fellow at the Lazaridis Institute, Wilfrid Laurier University, leading the ScaleUp program for high-potential Canadian scale-ups. He is a founder and international product and marketing expert specializing in positioning, go-to-market strategies, and scaling startups from founder-led to team-based growth models.

His educational background:

• BA and MA from Stanford University
• MS from UC Davis (on a USDA fellowship)

Baum's professional focus lies in entrepreneurship, business strategy, marketing, and product management. He has developed methodologies for customer discovery and scalable growth, working with over 500 companies globally to refine their go-to-market processes and transition to sustainable growth models.

As the architect of the Lazaridis ScaleUp program since 2018, Baum has mentored 80 companies that raised $2.5 billion CAD and created 4,500 jobs. He built a pan-North American and European expert ecosystem for the program. Previously, at Adobe, he led award-winning product innovations including Photoshop Express and Adobe's first mobile apps, and co-founded Garage.com, a venture capital investment bank that supported over 150 startups.