Gegentuul Bai

Dr. Gegentuul Bai is a Researcher at the Department of History and Uppsala Centre for Holocaust and Genocide Studies, Uppsala University. Her work focuses on sociolinguistics and linguistic anthropology, particularly examining Mongolian identity in China through linguistic nationalism, ethnic policy, and cultural practices.

Her research explores:

• Linguistic expressions of ethnic identity in Inner Mongolia
• Impact of Chinese national policies on minority cultures
• Traditional practices like wedding ceremonies and folk medicine
• Digital propaganda's role in shaping ethnic relations
• Cultural preservation strategies in assimilation contexts

Dr. Bai currently leads the research project 'Improvisation and hope in the face of assimilation: Mongolian identities in a changing China' (2023-2027), funded by Riksbankens Jubileumsfond. Her publications consistently examine tensions between cultural preservation and assimilation pressures, employing discourse analysis and ethnographic methods across diverse contexts including digital media, medical discourse, and folk traditions.