معرفی
Garo Agopian serves as a Professor of Marketing at Northeastern Illinois University (NEIU), located just 25 minutes from downtown Chicago. He teaches core marketing courses including Social Media Marketing, Mobile Marketing, and Marketing Management, leveraging NEIU's urban proximity to integrate real-world projects and industry guest speakers into his curriculum. His teaching philosophy centers on experiential learning within NEIU's familial academic environment characterized by small class sizes and personalized student attention.
Dr. Agopian's research explores the psychological dimensions of digital consumer behavior, with particular focus on how social anxiety affects customer service channel preferences in social media contexts. His work bridges marketing theory with practical applications in product design, examining how classical art principles create enduring consumer products. Additional research investigates social media market mavenism frameworks and the well-being benefits of refurbishing services within sustainable consumption models.
His publication trajectory (2018-2023) reveals consistent interdisciplinary exploration at the intersection of psychology, digital marketing, and sustainable business practices. Key thematic threads include anxiety-driven consumer decision-making in digital environments, the application of timeless design principles to modern products, and the psychological mechanisms through which service experiences enhance well-being. These works collectively demonstrate a research program focused on translating theoretical insights into actionable business strategies for customer engagement and sustainable practice.
