معرفی
Dr. Fu-Mei Chuang is an Associate Professor in Marketing at Rennes School of Business. She holds a PhD in Marketing and Strategy from Cardiff University (2008) and a Post-Graduate Diploma in Social Science Research Methods from Cardiff University (2004). Her academic career includes positions as Research Officer and Associate at Loughborough University, along with international consulting experience at Taipei's World Trade Centre.
Research Focus: Her work explores product innovation management, technology commercialization, and competitive dynamics in global markets. Key interests include:
- New product development processes in high-technology industries
- Entrepreneurial strategy formulation
- Cross-cultural market learning mechanisms
- Digital business models for luxury goods
Awards:
- Best Paper Award at AMA Conference (2011)
- Haynes Prize nomination for Most Promising Scholar (AIB 2014)
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