Fredrik Seistrup

Fredrik Seistrup is an Associate Professor at IBA, specializing in management with a focus on the interplay between leadership and digitalization. His work emphasizes the critical role of the human perspective in organizational digitization and technological change.

• Education:
  • Cand.merc. (Master of Science in Economics and Business Administration)
  • Master's Degree in Digital Innovation (2022)
• Research Interests:
  • Digital Transformation
  • Management Strategy
  • Organizational Transition
  • Human-Centered Technology Design
• Awards:
  • IBA Teacher of the Year 2021
• Professional Philosophy: Advocates for diverse information sources to challenge algorithmic biases, including engaging with opposing viewpoints (e.g., Fox News).
• Literary Influence: Currently inspired by Daniel Kahneman's work on decision-making and organizational 'noise' in his book Noise.