معرفی
Frederick Geyer is a Lecturer in the Marketing department at the Questrom School of Business, Boston University, where he also serves as the Faculty Director of the Masters in Management Studies (MSMS) program. His academic work is deeply informed by his extensive industry experience in management consulting and executive leadership.
Education:
- Undergraduate degree in Government, Harvard College
- MBA, Columbia Business School, with double major in Finance and Marketing
Frederick Geyer's research and professional interests center on digital transformation in business-to-business (B2B) contexts, emphasizing customer-centric strategies over technological adoption. His work explores how organizations can build resilience and drive growth through comprehensive digital change, particularly in sales and marketing functions. He advocates for leadership that manages multifaceted organizational change rather than focusing narrowly on technology.
His publications consistently highlight trends in B2B digital transformation, with a focus on strategic leadership, organizational resilience, and the reengineering of sales processes. The articles reflect a strong interdisciplinary approach, combining insights from marketing, management, and digital innovation.
Scientific Awards:
- No awards listed in the provided text.
Frederick Geyer has contributed significantly to executive education and business thought leadership, particularly through his collaborations with INSEAD’s Joerg Niessing. While specific grant information is not available, his work bridges academic rigor and practical application in corporate strategy. He has advised and trained executives from major global firms and co-authored influential publications in the field.
He is actively engaged in academic and professional communities, maintaining a dedicated website (www.b2bdt.com) and a LinkedIn profile to disseminate insights on B2B digital transformation. Though no formal lab or research team is mentioned, his role as Faculty Director positions him as a key leader in shaping the MSMS curriculum and student experience.
