Françoise Conchon-Andreani

Françoise Conchon-Andreani is an Adjunct Professor at ESCP Business School, where she teaches Marketing Principles, Marketing Research, Netnography, Web Consumer, and Silver Marketing on the Paris Campus. She co-founded the Alumni Consumer Good and Retail professional group at ESCP and has extensive international experience across Europe, North America, and Asia-Pacific, having worked in diverse sectors including insurance, consumer goods, pharmaceuticals, and finance. Since 2000, she has served as President of the International Marketing Trends Conference and became Managing Editor of the Journal of Marketing Trends in 2022.

• Academic Expertise: Market Research, Healthcare Marketing, Senior Marketing, Human Resources Marketing.

She has taught at Università Ca’ Foscari Venezia, Université de Corse Pascal Paoli, and CNAM (Centre National des Arts et Métiers), blending academic and industry experience into her teaching.