Franziska Marquart

Dr. Franziska Marquart is a Tenure Track Assistant Professor in the Department of Communication at the University of Copenhagen's Faculty of Humanities. Her research examines societal transformations driven by globalization and digitalization, with expertise in political communication, digital media, and visual communication. Previously, she held postdoctoral positions in the Horizon 2020 'INVENT' project (2021) and the 'Europinions' project at the Amsterdam School of Communication Research (2016-2020).

Her research investigates youth digital media engagement, online political discourse, emotional dynamics in political marketing, and misinformation perception, with additional focus on right-wing populism and anti-immigrant attitudes. Methodologically, she employs quantitative techniques including experiments, surveys, large-scale content analyses, and eye-tracking to analyze media effects and political behavior.

Recent publications (2023-2025) demonstrate concentrated exploration of digital political communication, with recurring themes: AI applications in education (e.g., ChatGPT for student feedback), deepfake misinformation effects, cross-national digital cultural participation, and the audio-visual evolution of political content. Her work predominantly utilizes longitudinal and experimental designs within European contexts to examine political engagement and media trust.

Scientific Awards: No awards are documented in the provided materials.

Dr. Marquart teaches undergraduate and graduate courses covering public opinion formation, political advertising, election coverage, and visual communication. While specific advisees are unlisted, her research leadership in Horizon 2020 and Europinions projects indicates active supervision. These grants supported cross-national studies on media-politics relationships, with the INVENT project specifically addressing digital information ecosystems.

Laboratory and Team Affiliations: No dedicated labs or structured research teams are specified in the source text, though her eye-tracking methodology suggests specialized equipment access.