Frank Schwab

Prof. Dr. Frank Schwab is a full professor and Chair of Media Psychology at the Human-Computer-Media Institute of the University of Würzburg. He has served as chairman of the examining board and academic director of the Bachelor’s program in Media Communication (BSc MK) since 2010. His research focuses on evolutionary and emotional psychological aspects of mass media, cinema, entertainment, and organizational communication.

• Research Interests: Evolutionary Media Psychology, psychological mechanisms of media use, internal organizational communication, and bio-psychological foundations of media motives.
• Affiliations: Member of the DGPs (German Psychological Society), DGPuK (German Society for Media Psychology), ICA (International Communication Association), MVE (Media Psychology and Communication), and GIB (German Informatics Society).
• Contact: Campus Hubland North, Oswald-Külpe-Weg 82, Room 2.014, Tel: +49 931 31-82395, Email: frank.schwab@uni-wuerzburg.de.